Since its inception, AUSIM’s strategy has been to share knowledge with universities through the feedback of its members in order to reinforce the appeal of the IT and Digital professions.

Within this framework, AUSIM launched the “Innov’It” program, renamed “AusInnov.” It is a competition organized annually with the participation of engineers from Moroccan schools, aimed at encouraging innovation in the IT and Digital fields. Winners received funding and coaching to turn their ideas into marketable products and create their own startups.