GITEX AFRICA MOROCCO 2025
AUSIM at GITEX AFRICA 2025: An outstanding participation
This year, AUSIM had the honour of taking part in the prestigious GITEX AFRICA 2025. A leading event in the technology field, where we took part in 4 panels of enriching discussions, while signing 3 strategic agreements that strengthen our commitment and collaboration with our partners. In addition to these highlights, our team had the opportunity to meet our sponsors and partners through various visits, consolidating our ties and sharing our vision for the future. On this occasion, an African delegation was hosted by our organisation, a key moment that we highlight at each edition to promote exchange and cooperation between players on the continent.
AUSIM participation in panels
Public policy and infrastructure for a sovereign and inclusive digital future
On the first day of GITEX AFRICA 2025, Hicham CHIGUER, President of AUSIM, spoke on the panel entitled ‘Public policies and infrastructures for a sovereign and inclusive digital future’. It was a key moment of exchange where participants discussed the crucial issues linked to digital sovereignty, digital accessibility and collaboration between public and private players to build a more resilient digital Africa. Moderated by Driss Rhafes, the session laid the foundations for an inclusive digital transformation that places Africa at the heart of innovation and technological sovereignty.
AUSIM at the heart of GITEX AFRICA 2025: towards enhanced public governance
At GITEX AFRICA 2025, Mohamed ESSAIDI, Secretary General of AUSIM and Head of Information Systems & Digital Transformation at CMR – Caisse Marocaine des Retraites, took part in Panel 2, organised in partnership with the Agence de Développement du Digital (ADD), in the E-Gov Pavilion.
Panel theme: ‘Emerging technologies and their role in improving efficiency and decision-making in public institutions’.
In his speech, Mohamed Essaidi stressed the strategic importance of adopting innovative solutions such as artificial intelligence and RPA (Robotic Process Automation). In particular, he shared the experience of CMR, where these technologies are already being implemented on a large scale to enhance the performance and quality of governance of public services.
Talk about the future together – Huawei Morocco Digital Summit
The second day of GITEX AFRICA 2025, Hicham CHIGUER, President of AUSIM, take part in the Huawei Morocco Digital Summit, under the theme: ‘Amplify Intelligence: Shaping the Future with Digital Morocco 2030’. As a panellist in the ‘Talk about the future together’ session, he shared his perspectives on the strategic role of artificial intelligence and the importance of building a sovereign, inclusive and forward-looking digital ecosystem for Morocco. The panel was a key moment of exchange, collaboration and collective ambition to shape the future of technology in Africa.
Tech & Diversity: A Key Driver for a Sustainable Digital Future
At GITEX AFRICA 2025, diversity was highlighted as a key driver of innovation. According to research conducted by McKinsey & Company, Boston Consulting Group (BCG) and Deloitte, the most innovative technology companies share a common characteristic: they are also the most diverse. Why is this? Because different backgrounds lead to different ways of thinking – stimulating creativity, challenging assumptions and identifying early signals in fast-changing markets.
Miryam BOUTAIB, Managing Director of AUSIM, took part in an enriching discussion alongside Minister Amal EL FALLAH-SEGHROUCHNI and other leaders of digital transformation in Africa, such as Sihame ALLALI and Lamiae Benmakhlouf. The key message of this session was clear:
Diversity is not just a value – it is a strategy for innovation.
Bringing together a wide range of experiences, perspectives and voices not only makes organisations more inclusive – it also makes them more resilient, insightful and effective.
At AUSIM, we firmly believe that embracing diversity strengthens the entire digital ecosystem. It fuels innovation, accelerates performance and helps us build a technological future that works for everyone.
Tech & Diversity: A Turning Point for Organisations
Saloua Chaaibi, Vice-President of AUSIM and Head of Digitisation and Simplification of Procedures at CRI Marrakech-Safi, took part in a panel discussion organised by PwC Morocco, alongside Mehdi Alaoui, Hind Barakat and Odin D.
In her speech, she highlighted the importance of diversity as a driver of performance, innovation and organisational agility.
It was a committed and inspiring speech, perfectly in line with AUSIM’s vision of an inclusive, equitable and sustainable digital world at the service of all.
CONVENTIONS
A strategic alliance for innovation and the development of digital human capital!
AUSIM has signed a partnership agreement with Concentrix Maghreb, marking a turning point in the collaboration between major players in the digital sector.
The aim of this strategic partnership is to strengthen the synergy between stakeholders in the digital sector, by developing high value-added projects that will benefit the digital ecosystem at both national and African level. This alliance is part of a shared vision of an inclusive, humane and sustainable digital economy.
Together, we’re building the bridges of the future!
Strengthening digital cooperation between Morocco and Burkina Faso
As part of GITEX AFRICA 2025, our association has taken a new step in the development of pan-African digital relations. On this occasion, AUSIM signed a strategic partnership with the Association des DSI du Burkina Faso.
The agreement marks the start of a promising collaboration focused on sharing experiences, building the skills of IT professionals and co-creating innovative solutions to the digital challenges facing the African continent.
This initiative is fully in line with a positive and ambitious pan-African dynamic, where digital technology becomes a lever for development and solidarity between nations.
A strategic alliance to accelerate digital transformation in Africa
AUSIM has entered into a strategic partnership with Orange Morocco, marking a further step forward in the promotion of inclusive and innovative digital technologies.
This collaboration reflects a shared desire to strengthen the Moroccan and African digital ecosystem, support initiatives that bring about change, and co-develop projects with a strong technological and social impact.
This is a major step forward, bringing together expertise and visions to build an ambitious and sustainable digital future together.
A STRATEGIC VISIT TO STRENGTHEN AFRICAN SYNERGIES IN THE TECH SECTOR
An AUSIM delegation, accompanied by representatives of African CIO clubs from Mali, Côte d’Ivoire, Burkina Faso, Tunisia and Senegal, made a series of visits to strategic partners and major players in the IT and Tech sector in Morocco.
This initiative enabled participants to discover the latest technological innovations and identify new opportunities for collaboration and exchange, as part of a pan-African drive to strengthen digital ecosystems.
