Ausim Maroc

On September 30, 2025, Youness Ait Bamoh, Vice President of AUSIM, participated in the first Moroccan edition of Innovation Day, a major international event focused on supporting energy and digital transformations across Africa. 

Real-World Experience and Concrete Achievements 

During his speech, Mr. Ait Bamoh shared valuable field insights, highlighting significant achievements in the digitalization of industrial sites. He presented several projects that have become essential management tools and decision-support systems for operational teams, showcasing the tangible benefits of digital transformation in industry. 

Challenges Facing the Continent: Obstacles and Opportunities 

The discussions also addressed the key challenges facing the African continent in its digital transition, including: 

  • Obsolescence of legacy systems 
  • The complexity of IT/OT convergence 
  • Cybersecurity issues 
  • Resistance to change 

AUSIM’s Vision for a Sustainable and Value-Creating Digital Future 

Speaking on behalf of AUSIM, Youness Ait Bamoh emphasized that the success of industrial digital transformation depends on a balanced approach between: 

  • Technology 
  • Culture 
  • Sponsorship 
  • Use cases 

He stressed the importance of building a useful, sustainable, and value-creating digital environment for African industries, noting that success depends on adapting to local specifics and engaging stakeholders at every level.